Leave Your 9-to-5,

But Skip The $200,000 Mistake

You're dying to leave your job and buy a franchise, but how do you know if the one you're considering is worth the

6-figure, 10-year investment OR is just gonna burn through your cash?

THE 20-MINUTE FRAMEWORK FOR SPOTTING RED FLAGS IN ANY FRANCHISE

Learn my 4-step method in under 2 hours, then apply it to ANY brand - whether food, retail or service - in about 20 minutes

ONLY $47

One-time payment | Lifetime access

Get Instant Access

Investigate any franchise like a CSI investigates a crime scene - with facts, not feelings

LEARN:

What to look for

Where to find it

What it means once you do

WITHOUT

● the commissioned sales rep's bias

● your own blind optimism

● countless hours reading 200-page legal documents

I've spent 20+ years directing (or consulting on) franchise development for:

Here's What You'll Learn

5 Mistakes (Almost) Every

First-Time Franchise Buyer Makes

You might get lucky,

but in 20+ years, I've seen these

5 costly mistakes over and over..

Videos 1 - 5

What Not To Do

Why?

(and most importantly)

What To Do Instead

This ISN'T a "learn WHAT you're doing wrong, but you have to buy my big course to learn HOW to do it right" bait and switch.

You'll leave here knowing

exactly what to do.

Videos 6 - 10

My proven method for evaluating any franchise that you can apply:

to ANY brand

in about 20 minutes

demonstrated step-by-step with 3 brands that actually exist

(see why 3 brands below)

Video 6 - Is The Brand Actually Growing? (physical location brand)

How to tell if a brick-and-mortar franchise is legitimately expanding. Physical locations take time, but there are signs that signal growth or decline.

You'll learn: 3 data points that reveal true expansion vs. a stalled brand

Video 7 - Is the Brand Actually Growing? (home and service-based brand)

Service brands should open fast - minimal, if any, real estate and no buildout costs. Learn to read the clues that separate solid brands from struggling ones.

You'll learn: when projected openings and real openings tell two different stories

Video 8 - Is Marketing A Smoking Gun

(all 3 brands)?

How much does marketing cost? Is the money actually being spent to support the franchisees or is the marketing job gonna be dumped in your lap?

You'll learn: how to trace the marketing dollars and spot if things don't look right

Video 9 - Is This Company Financially Stable (all 3 brands)

Is the company on the rails financially? Will they still be around in a few years?

You'll learn: the financial red flags that signal a franchisor is on shaky ground

Video 10 - Are Any of These Brands DOA?

See the complete investigation in action. Which brands made the cut? Which got eliminated and why? Once you have the numbers, you'll know exactly when to keep a brand on your short list — or walk away.

You'll learn: when to walk away or when a brand has earned the right to a closer look

I'm Valerie and I've spent 20+ years as a franchise insider

Since starting my franchise career at Pizza Hut, I've directed franchise development for El Pollo Loco, Johnny Rockets and Checkers/Rally's — plus consulted on several others.

After seeing so many first-time franchise buyers literally lose their life savings because they invested in brands that weren't viable (or even legal, in some cases). I kept trying to figure out why otherwise smart people were making such bad decisions.

So, I asked them.

Turns out nobody taught them how to get the information they actually needed or evaluate it objectively. They felt nervous, but anxious to get started, so they just gave into random Internet advice, the sales rep's biased input — and their own wishful thinking.

So, I built Franchise Forensics for people like them. Smart, hard-working people who just need clear guidance from someone who's actually been there.

What Our Students Say

I was really close to buying a smoothie/gelato franchise, but it started to feel weird and they were pressuring me to sign. I did the Franchise Forensics analysis on the brand and holy s--t, found some BIG issues. Franchises were being sold, but they weren't being opened. Seriously, THANK YOU for saving me from a huge mistake!

Jacqueline C.

St. Louis, MO

I've been researching franchises for about 4 months and thought I knew how to do it, but I had no idea there were so many important points basically "hiding in plain sight." Definitely things I would've missed without Valerie's help.

I nixed 4 mediocre brands and have it narrowed down to 2. My dream of owning a business is getting closer every day.

Rafi S.

Billings, MT

I was a little worried this course would be over my head since I don't have a business background, but Valerie's teaching style is so clear, straightforward and down to earth. The real life examples and the way she explains everything totally makes sense.

I'm absolutely confident now that I can do this!

Ingrid T.

Traverse City, MI

WHY DO I SHOW YOU 3 BRANDS?

Because Context Matters

A coffee house and a tutoring service each opening 10 new locations per year SOUNDS identical, but it's not. One is solid growth while the other is a serious warning sign.

You need to know what's normal for the category YOUR potential brand is in, so we investigate one real brand in the three major franchise categories:

1) Physical location - think food, retail, salons, pet care

2) Mobile/Home-Based brands (or small, non-retail space) - think tech repair, medical billing, direct mail, tutoring

3) Service-Based - think senior care, home inspection, drone photography, estate sales

All This for $47

Less than the tank of gas...

that takes you to that job

you're dying to quit

Is This Course For You?

See What To Expect, What Not To Expect

STILL WORRIED THAT AVOIDING A $200K MISTAKE

MIGHT NOT BE WORTH $47?

How is the course delivered?

You'll have immediate access to all 10 videos, with live walk-throughs to explain each important point along the way.

Why not just recommend some good franchises for me instead?

Nope! 99% of the people recommending a franchise are getting paid by that franchise. Doesn't automatically mean they're dishonest or the brand is bad, but you'll never know one way or another unless you do your own unbiased research.

What if I haven't even started looking at any franchises?

That's totally fine. I've included a section for folks who know they want to buy a franchise, but don't know where to start.

How long will it take to go through all the videos?

It'll take you just shy of 2 hours to watch and take notes.

Didn't you say earlier it takes just 20 minutes?

That's to APPLY the Franchise Forensics framework once you learn it.

How long do I have access?

You'll have lifetime access so you don't have to rush through the content.

Is it best to binge watch or implement as I go?

I encourage you to watch all 10 videos, THEN apply the Franchise Forensics framework. Each video builds on the one before it and it helps to see the whole picture and context before you turn it loose on the brands you're researching.

Do you offer 1-on-1 sessions?

If you want some extra assistance after completing Franchise Forensics, we can arrange a paid call.

What's your favorite true crime podcast

Hands down, My Favorite Murder #SSDGM

Leave Your 9-5 Behind